Positioning an estate condition propertyfor success on the Upper West SidePositioning an estate condition property for success on the Upper West Side

Initially our clients considered updating the apartment to achieve a premium sale price. While they had renovation experience, their experience doing so in NYC was limited. In consultation, we provided guidance on not just the hard costs but also the soft costs of time and effort of renovating in a NYC co-op — which ultimately was not something they wanted to undertake.

The market for properties needing work was diluted, and it was incredibly important that we were smart about pricing and how we marketed the property. We leaned into the potential of the unit: great bones, tree-top views of Riverside Park, and an address at an iconic Upper West Side building. Getting the building's Super involved, we were able to get help buyers not only visualize the possibilities of this property but also get comfortable with the work needed to be done to realize that potential.